Last week, I wrote about why newsletters can be a huge asset to business owners. But as I pointed out there, if you don’t have slam-dunk content for your newsletter, you got nothing. So, how do you produce fabulous content that keeps readers tuning in? Simple. Just write with one … Read More
5 Reasons Your Business Needs an Email Newsletter
Everywhere you turn these days, there’s a pop-up with someone trying to convince you to sign up for their email newsletter. Okay, the pop-up can be annoying — but the concept isn’t wrong. If you haven’t yet jumped on the newsletter bandwagon, you may wonder what all the fuss is … Read More
How to Become a Journalist’s Source (Part III): Developing a Relationship with a Journalist
So, you’ve successfully made contact with a journalist and she’s interviewed you for the article. End of story? It shouldn’t be. Staying on a journalist’s radar screen is a smart plan. Why not become the first person a reporter thinks of when she – or another writer friend – needs … Read More