Barbara Diggs

Beautiful jewelry and precious stones are my not-so-secret, not-so-guilty pleasure. So it’s always a special thrill to write for those in the jewelry or fashion industry. Contact me if you would like to discuss how to grow your jewelry or fashion business through great content.

“Notable Watch Trends from BaselWorld”

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Written for the Havilah Gold & Fine Jewelry blog, I investigated and wrote about the five most evident trends among the watches newly showcased at the 2014 BaselWorld trade show. The post received 51 shares on LinkedIn.

“Four Tips for Selling Your Diamond”

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Written for Forbes.com, I wrote this article in the midst of the economic downturn when many people were selling jewelry to pay off debt and the sky-high price of diamonds was leading jewelers to buy rocks from “off the street.” The article has been viewed more than 788,000 times.

“How Jewelers Are Capitalizing on Cross-Promotional Campaigns”

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Written for the jewelry trade magazine JCK, this article discusses a variety of interesting and profitable ways in which jewelers teamed up with non-jewelry businesses to generate buzz and sales.