You’ve got your email newsletter up and running. You’ve got subscribers. And you believe you’ve got great content. Yet your open rate and click-through rates have been disappointing. Why? Where are all those glorious benefits promised? Don’t despair – keep a couple of things in perspective. First, realize that the … Read More
How to Produce Great Content for Your Newsletters
Last week, I wrote about why newsletters can be a huge asset to business owners. But as I pointed out there, if you don’t have slam-dunk content for your newsletter, you got nothing. So, how do you produce fabulous content that keeps readers tuning in? Simple. Just write with one … Read More
5 Reasons Your Business Needs an Email Newsletter
Everywhere you turn these days, there’s a pop-up with someone trying to convince you to sign up for their email newsletter. Okay, the pop-up can be annoying — but the concept isn’t wrong. If you haven’t yet jumped on the newsletter bandwagon, you may wonder what all the fuss is … Read More