You’ve got your email newsletter up and running. You’ve got subscribers. And you believe you’ve got great content. Yet your open rate and click-through rates have been disappointing. Why? Where are all those glorious benefits promised? Don’t despair – keep a couple of things in perspective. First, realize that the … Read More
How to Produce Great Content for Your Newsletters
Last week, I wrote about why newsletters can be a huge asset to business owners. But as I pointed out there, if you don’t have slam-dunk content for your newsletter, you got nothing. So, how do you produce fabulous content that keeps readers tuning in? Simple. Just write with one … Read More