So, you’ve successfully made contact with a journalist and she’s interviewed you for the article. End of story? It shouldn’t be. Staying on a journalist’s radar screen is a smart plan. Why not become the first person a reporter thinks of when she – or another writer friend – needs … Read More
How to Become a Journalist’s Source (Part II): Attracting Attention and Getting Quoted
Okay. You’ve figured out how to get on a writer’s radar screen and have registered on sites that connect reporters and sources, right? Great. Now, let’s talk about how to attract a journalist’s attention and increase the chance of getting quoted in a story. THE BEST RESPONSE TO A WRITER’S … Read More
How to Get Free Publicity for your Business: Be a Journalist’s Source (Part I)
You see it every day: small businesses owners being quoted in local or national magazines and newspapers. Sometimes they’re providing a few statistics relevant to their industry. Sometimes they’re sharing an opinion on some recent news event. Often they’re not even talking about their businesses. But that doesn’t really matter. … Read More