You’ve got your email newsletter up and running. You’ve got subscribers. And you believe you’ve got great content. Yet your open rate and click-through rates have been disappointing. Why? Where are all those glorious benefits promised? Don’t despair – keep a couple of things in perspective. First, realize that the … Read More
How to Produce Great Content for Your Newsletters
Last week, I wrote about why newsletters can be a huge asset to business owners. But as I pointed out there, if you don’t have slam-dunk content for your newsletter, you got nothing. So, how do you produce fabulous content that keeps readers tuning in? Simple. Just write with one … Read More
5 Reasons Your Business Needs an Email Newsletter
Everywhere you turn these days, there’s a pop-up with someone trying to convince you to sign up for their email newsletter. Okay, the pop-up can be annoying — but the concept isn’t wrong. If you haven’t yet jumped on the newsletter bandwagon, you may wonder what all the fuss is … Read More
How to Become a Journalist’s Source (Part III): Developing a Relationship with a Journalist
So, you’ve successfully made contact with a journalist and she’s interviewed you for the article. End of story? It shouldn’t be. Staying on a journalist’s radar screen is a smart plan. Why not become the first person a reporter thinks of when she – or another writer friend – needs … Read More
How to Become a Journalist’s Source (Part II): Attracting Attention and Getting Quoted
Okay. You’ve figured out how to get on a writer’s radar screen and have registered on sites that connect reporters and sources, right? Great. Now, let’s talk about how to attract a journalist’s attention and increase the chance of getting quoted in a story. THE BEST RESPONSE TO A WRITER’S … Read More
How to Get Free Publicity for your Business: Be a Journalist’s Source (Part I)
You see it every day: small businesses owners being quoted in local or national magazines and newspapers. Sometimes they’re providing a few statistics relevant to their industry. Sometimes they’re sharing an opinion on some recent news event. Often they’re not even talking about their businesses. But that doesn’t really matter. … Read More