Call me a word nerd, but I am in constant awe of the power of the written word.
They’re just tiny printed characters on a page or screen. Individually, they’re meaningless squiggles. But when arranged in the right way, these little characters create images in your mind no less vivid and real than an oil painting in a museum. They can make you laugh out loud or bring you to tears. They can raise the hairs on the back of your neck and make your palms sweat. They can make you think highly of someone — or a lot less. They can rouse you to swift, decisive action before you’ve even realized it.
Just pure power.
That’s why you need to be sure you’re using the right words in your business, in the right way. I’ve created this blog to help you harness the power of words to generate good PR, achieve your business goals and boost your bottom line.