Hello, I’m Barbara.
For as long as I can remember, I’ve been in awe of the power of the written word.
When arranged in just the right way, words can make you laugh out loud or bring you to tears. They can raise the hairs on the back of your neck or make your heart race. They can make you think highly of someone – or a lot less. They can also make you realize how much you need something and persuade you to take immediate action. That’s pure power.
And that’s why you need to use the right words in your business, in the right way.
As a content writer, copywriter and content strategist, I use the power of words to forge a strong connection between your target audience and your brand. My words and strategies help drive more traffic to your website, boost loyalty to your brand, and win more customers.
You into that? Then keep reading.
What’s My Story?
I’ve been a professional freelance writer for over 10 years, but I’ve been wielding the power of words much longer than that: before I was a writer, I was a lawyer.
After graduating from Stanford Law School, I practiced law for seven years as a litigation attorney at two major corporate law firms, in New York City and in Paris, France.
My legal training uniquely prepared me for a career as a professional copywriter. As a litigator, I learned that everyone – everyone – has a story that can be made compelling. See, lawyers are taught to probe deeply into a subject to unearth details and nuances that most people overlook. We are taught to cull facts, figures, and data from all appropriate sources to craft an effective narrative. We are taught to write in a clear, persuasive style.
These skills have been invaluable in my writing career. Clients love it. And I love that I’ve been able to transfer these skills to help businesses grow.
What are My Specialties?
Naturally my clients have frequently included law firms, legal marketing companies, and companies producing legal-related products. I’ve written over a hundred pages of law firm web content, as well as blog posts, attorney bios, sales letters, and more.
But I’ve also helped an array of lifestyle businesses – from designers to day spas – boost traffic and increase leads and sales with excellent content and copy. No matter what your business is, I dig deep to match your brand’s voice and style, tap into your audience’s desires and needs, and write to whip them into action.
Why Should You Hire Me?
If you’re still wondering why you should choose my freelance content and copywriting services over the thousands of others out there, I’d have to say this:
I treat every project as if it were my own.
Your audience becomes mine to win.
Your goals become mine to achieve.
Your products become mine to sell.
I get the job done – and done well.
If you’re looking to improve your conversion rates or attract a larger target audience with high quality content and/or marketing copy, feel free to contact me at firstname.lastname@example.org. I’d love to discuss how I can help you!